The cruise tourism industry in the Baltic Sea region is gradually recovering from setbacks caused by the COVID-19 pandemic, the Russia-Ukraine war, and economic instability.
Sirle Arro, who works as the marketing and communications manager at the Port of Tallinn, predicts that over 100 cruise ships will be arriving in Estonia this summer.
Most of these ships will dock in the capital city of Tallinn, while seven others are planned to make port calls on the island of Saaremaa.
Smaller ships but higher occupancy levels expected
In the past few years, cruise companies have been hesitant to schedule voyages in the Baltic Sea because of its unpredictable conditions. However, there has been a slow but steady rise in the number of planned visits, as observed by Arro.
It is worth noting that the ships coming to the area now are usually smaller compared to before the pandemic.
Even though these ships are smaller, they are expected to have almost full occupancy levels when they set sail.
Loss of St. Petersburg impacts cruise itineraries
One significant issue affecting cruise routes in the Baltics is the loss of St. Petersburg, Russia as a port of call.
Historically, the Russian city was a major draw for cruise lines because travelers could visit without needing a visa, as long as they were on an organized tour.
Now that St. Petersburg is not an option, cruise companies have to change how they promote their trips and focus on alternative destinations in the region instead.
Diversifying the Baltics’ cruise appeal
Arro emphasizes the need to raise awareness of the Baltic Sea region’s diverse offerings to more distant markets.
Cities like Tallinn, Stockholm, Helsinki, Copenhagen, Gdansk, and Riga offer rich cultural experiences, complemented by smaller, charming destinations like Saaremaa.
As the economic situation improves, the region’s appeal to European tourists is expected to grow.
Extended cruise season and overnight stays
This year’s cruise season in Tallinn kicks off on April 25th and extends into October, with even two Christmas cruises scheduled.
July will see a noteworthy event as four ships visit the Estonian capital in a single day – a first in several years.
Additionally, smaller vessels are slated for overnight stays in Tallinn.
German tourists lead the resurgence
According to Arro, German cruise companies are spearheading the recovery in the Baltic Sea region.
However, passengers from England, America, and France are also expected to contribute to the revitalized cruise tourism numbers.
A new layer of security for Baltic cruise visitors
With the European Travel Information and Authorization System (ETIAS) set to launch in mid-2025, cruise visitors from visa-exempt countries will need to obtain this pre-travel screening before entering the Schengen area.
This added security measure will ensure a smooth and safe experience for all travelers exploring the Baltic region’s diverse destinations.
Streamlining travel for long-term stays in the Baltics
While the ETIAS primarily affects short-term visitors, its implementation could also have implications for those seeking more extended stays in Baltic countries.
Families, investors, digital nomads, and students planning to reside in the region may need to factor in this additional travel authorization when making their arrangements.
The Baltic cruise comeback
As the world navigates the aftermath of the pandemic and geopolitical tensions, the Baltic Sea region is adapting to the changing landscape.
By diversifying its offerings and catering to evolving travel preferences, Estonia and its neighboring countries aim to regain their status as a premier cruise destination.