Bulgaria has secured €2.5 million from Google to promote the country’s tourism industry domestically and globally, announced Tourism Minister Zaritsa Dinkova on January 19th.
The key goal is establishing Bulgaria as an attractive “four-season destination” for travelers.
Promoting Tourism Year-Round
“The advertising campaign with Google aims to highlight the diversity of Bulgarian tourism offerings across all four seasons,” said Minister Dinkova.
“Modern digital marketing tools will enable us to showcase the country’s beautiful landscapes, historic sites, culinary experiences, and more to new audiences.”
Leveraging Cinematic Locations
An innovative aspect involves featuring Bulgaria’s cinematic filming locations in promotional materials.
Diverse backdrops across the country have served various movie and TV productions over the years.
This visual approach can spark interest among potential tourists.
As Bulgaria’s tourism industry moves into the digital promotion era with this Google collaboration, the increased visibility online is expected to boost visitor numbers and reinforce Bulgaria’s reputation as an appealing year-round destination.
More Visitors Means Changes to Entry Requirements
The expected increase in tourism and global visibility for Bulgaria could lead to updates for entry policies.
With the European Travel Information and Authorization System (ETIAS) visa waiver program launching in May 2025, travelers from over 60 countries will need pre-approval to visit Bulgaria and other Schengen Area states.
The streamlined ETIAS process may encourage more visitors.
Potential Boost for Long-Term Stays
Expanded tourism promotion also presents opportunities to attract long-term residents.
Bulgaria’s lower cost of living compared to Western Europe draws foreign retirees, remote workers, investors, and students.
The government may leverage destination advertising to highlight resident visa options, affordable real estate, university study programs, and business incentives.
Welcoming more immigrants aligns with Bulgaria’s goals to increase population levels.
Plan Your Next Vacation to Bulgaria ASAP
As Bulgaria kicks off an innovative digital tourism advertising campaign with Google, the coming months will reveal how effective the strategy is in attracting visitors and making the country a more prominent year-round destination.
With cinematic backdrops ready for a tourist’s next epic vacation photo and four seasons of offerings to explore, now may be the perfect time to start planning one’s own Bulgarian holiday.