Cyprus has seen a significant increase in tourists visiting the country. Data from the first quarter of 2024 shows a promising 5% rise compared to the same period last year.
This boost in tourism highlights the need for more workers to meet the growing demand in the tourism industry.
Deputy minister acknowledges labor shortages
Deputy Minister of Tourism Kostas Koumis has acknowledged the difficulties caused by a lack of workers in the tourism field.
He highlighted a preference for hiring Cypriot citizens but emphasized the necessity of also employing foreign workers to aid the industry’s growth.
Koumis pointed out that Cyprus has relied on foreign labor, as seen in the significant rise in tourist numbers from 4 million in 2016 to nearly 4 million in 2023.
Training and education as keystones to quality hospitality
Recognizing the importance of maintaining high standards in hospitality, Koumis stressed the need for proper training and education of both local and foreign workers.
The government is actively working with educational institutions to create specialized courses and programs designed for the tourism sector.
The Deputy Minister emphasized that what matters is that people are trained properly before entering the industry or during their work so that the quality of hospitality does not fall.
Enhancing competitiveness and attractiveness
Koumis stressed the importance of making Cyprus’ tourism more competitive and attractive.
The ministry is exploring opportunities through the Recovery and Resilience Fund to enhance the island's tourist attractions and infrastructure.
He highlighted the importance of everyone understanding the need for destinations to be more competitive and appealing.
Cooperation is crucial to improving the quality of services offered and achieving better results in tourism.
Adventure tourism as a promising niche
Recognizing the global interest in adventure tourism, the ministry is exploring how to tap into this specialized market.
Koumis highlighted the potential of places like Cape Greco, which are ideal for such activities.
However, he admitted that some areas may not be suitable for this type of tourism.
Seamless travel to Cyprus’ shores
As Cyprus gets ready for more visitors, the upcoming introduction of the European Travel Information and Authorization System (ETIAS) in mid-2025 will provide a simpler process for travelers from countries that do not need visas.
This system will improve security and make it easier for people who want to visit Cyprus and experience its beautiful scenery and lively culture.
Attracting global talent to fuel growth
The island’s thriving tourism industry opens doors for a diverse array of long-term visitors and immigrants.
Families, investors, digital nomads, and students alike can contribute to the sector’s success while embracing the Cypriot way of life.
Forward-thinking immigration policies that ease the entry of skilled professionals and entrepreneurs could drive sustainable economic growth while adding to the cultural diversity of the nation.
Cyprus’ commitment to sustainable tourism excellence
As Cyprus prepares for a promising tourism season, the government is proactively addressing workforce challenges and exploring avenues to enhance the island’s competitiveness in the global tourism market.
Through strategic partnerships, educational initiatives, and innovative offerings, Cyprus aims to provide a world-class experience for visitors while ensuring sustainable growth in the tourism sector.